Marketing for marketing’s sake is a complete waste of your money and your time. Printing a brochure here, placing an advert there is totally ineffective if it does not have a consistent message that targets your audience. At Limpet, we strongly believe in taking a strategic approach to marketing using campaigns which are creative, hard hitting and reinforce your business message at every opportunity.
Managing the message
The best marketing campaigns are those that have impact and are memorable. They should drip feed your business message to your audience across a whole range of media so that your offering is clearly defined and never misunderstood (unless of course you want to cause confusion to create a buzz!).
At Limpet, we provide what we call the ‘creative hook’ to hang your message upon
which uses a combination of text and visually imagery. This ‘hook’ should have the flexibility to work across a range of media from advertising, to direct mail, web, posters, brochures etc but, most importantly, it must never deviate from its key message to maintain a consistent and profile building approach.
Managing this media message means working with you in order to understand your business and, more to the point, understand what motivates your customers.
This is what one of our clients has to say:
“Our business strongly relies on recruiting volunteers to take part in clinical trials which we conduct on behalf of our clients. It is crucial that we build a database of high quality volunteers who take a responsible attitude to what they do and work with us to move our business forward.
“We first approached Limpet as we had engaged in a range of marketing activity to promote the benefits of becoming a volunteer, but the impact was minimal and the result in terms of volunteer numbers was unsatisfactory. Limpet took the time out to understand what motivates our volunteer base and soon realised that in addition to the financial compensation they receive, it also takes a certain type of person to become involved in clinical trials and not everyone feels it is something they can do.
“The ‘Are you up for it?’ campaign was then born, using clean simplistic styling and imagery of existing volunteers. I have to say it has been a phenomenal success and the number of recruits at induction stage has quadrupled from where we were before we developed a synchronised approach. Limpet has really opened my eyes to the benefits of a targeted and professional campaign.”
Karen Jones, Vice President of Marketing, Pharmaceutical Profiles
The New Barn, Gawsworth Business Court, Shellow Lane, Congleton, Cheshire. CW12 2FQ T:01260 223509