Attending an exhibition can be a costly exercise. Not only is there the outgoing of booking the space, but you also need to consider who is going to manage the stand, the cost of accommodation, producing the display material and what you are going to do to attract enough traffic to make it a worthwhile exercise. That’s where Limpet can help.
There are plenty of exhibition options out there and you may already have a pull-up with your company logo and details, but is that enough? To be honest it probably isn’t. Most events will be filled with your competitors all vying for the attention of the same audience as you, so to secure a chance of actually generating any leads at all you really need to differentiate your stand from the crowd.
Making the most out of an exhibition
Whatever your budget, we can advise you on how best to utilise it. We start with identifying what differentiates your business and how best to portray that in an exhibition environment. The next consideration is the size of the stand you have booked to ensure that we fully optimise the space and make use of aisle ends for example, where there is generally a higher percentage of passing traffic.
When it comes to designing your display material, consistency with your corporate identity or brand is of the utmost importance whilst conveying any relevant offers or key messages that are aligned to the show. If you are likely to attend a number of exhibitions within the year, then we will aim to create a generic design which has the flexibility to be used in a number of formats.
In terms of production, we are happy to liaise with your existing suppliers but, we also work with a trusted partnership business which has a blue-chip client base and offers excellent production services at highly competitive rates.
More than just display material
In many situations we encourage our clients to incorporate an appropriately themed competition or cost-effective giveaways into their event planning. The reason behind this is quite simple. We’ve all been to exhibitions and how many of us, if we’re honest, are more likely to stop at a stand if there’s something which has grabbed our attention? The answer is most and that doesn’t always equate into time-wasters. If you’re clever, and hopefully we are, any competition or giveaway should be themed to reinforce your key sales message and it should generate qualified leads. That’s the secret of a successful exhibition and Limpet can help you achieve it.
The New Barn, Gawsworth Business Court, Shellow Lane, Congleton, Cheshire. CW12 2FQ T:01260 223509