At Limpet we believe the newsletter hasn’t died. Far from it, even in this digital age people still like to pick something up and read it – and for those that don’t, it’s easy enough to create a HTML or pdf version. The beauty of the newsletter is that it is a subtle tool for promoting your business and it can be tailored to suit your desired audience. From staff, to customers, potential customers, suppliers, stakeholders and even competitors (because they will read it!), the content of the newsletter can be carefully crafted and designed to speak to your audience and promote your business as you want it to be seen.
- As part of your internal communications policy, regular staff newsletters are the perfect way to keep everyone informed
- For existing customers and suppliers, the ‘customer relationship’ can be nurtured, creating reassurance and confirming that your business is proactive and inclusive
- And to gradually familiarise new business prospects with details about your company, newsletters ‘chip away’ at their resistance rather than trying to break down the door.
Creating newsletters with the ‘usability’ factor
Persuading people to actually read your newsletter depends on good design, easy-to-read copy and – most important of all – having stories that interest them.
As a first step, we listen to what you want to achieve – the average amount of content per issue, frequency of publication, and your target audience. This is then translated into a plan of action.
Newsletter writing – Words are the key
Limpet will work closely with you to source and write stories that are appropriate for distribution to your target audience. Usually, a selection of business and human-interest stories create the right balance and we’re happy to liaise with individuals and departments to seek out and approve the content.
Newsletter design – Right ‘look’, right hook.
If you want a standard corporate design that is professional and clean, Limpet has the expertise to create just the right look. However, if you want something a little different with eye-catching appeal, we love a challenge where we can maximise our creative thinking. Whatever the style, you can be assured we will create a newsletter which meets your requirements. The template approach is best it creates a consistent message and style for distribution. The content will obviously change each issue but the design of the template will be predefined including title and masthead, easy-to-follow layouts, headline and text styling.
If you don’t have the time or resources to write the copy, don’t worry we can do that for you. Images need also not be a worry as we offer a professional photography service, which does two jobs in one as you can build up your own image library for future use.
Newsletter printing and distribution
We work closely with some of the best printers in the North West to bring you high quality print at extremely competitive prices. An integral part of Limpet’s newsletter service is our ‘Fulfilment and Distribution Management’ expertise which, in other words, means if you want us to we will manage the distribution of your newsletter through one of our trusted suppliers. You can sit back and we will ensure that everyone in your database receives their copy on time, every time.
Dragons Wharf, Moston, Sandbach, Cheshire. CW11 3PA T:01270 750482