In a busy retail environment capturing the eye of the customer can be a difficult job. How do you make your product display or leaflet dispenser stand out? How do you ensure that you’re speaking to the right audience when you have no control over who is picking up your literature? It’s difficult, but it’s not impossible. Limpet can help you make your point of sale work hard and deliver results.
In any situation, whether it’s a busy store, a counter at a show, a wholesalers or any other environment where you want to grab your audience’s attention; the key is to make your business message have the visual impact to stand out from the rest.
POS with a purposeful message
Making your display the brashest, using garish colours and huge copy doesn’t necessarily mean it with stand out the most. In fact, it will probably have a detrimental effect in terms of your brand values and how you want to be perceived by your target audience (unless you are selling high volume discount products – loud and cheap!). Targeted styling and succinct messages are the key to ensuring your POS makes the grade and captures your audience’s attention over the competition.
Put yourself in that situation – we’ve all been in it. Walking through a supermarket or a DIY store that is full of products or information - trying to sell you more products. What makes you look? What influences your consumer choices? Nine times out of ten it is if you can quickly and easily assess if it has any relevance to your lifestyle and if it will be of benefit to you. The same applies in the business-to-business market. It’s not the ‘business’ making the decision, it’s individuals within that business who again need to quickly ascertain whether that piece of information will create any commercial benefit and if it is worth assessing further.
Point of sale that speaks to your target audience
Making the most of your budget is always a key consideration and so, even though POS mass production is now very cost-effective, you don’t want to waste opportunities and investment by attracting the wrong audience who are unlikely to buy your product or service. That’s another reason why targeted messaging and visuals are crucial, to ensure your point of sale only speaks to customers who truly have the potential to make a commitment to purchase.
The Limpet approach takes into consideration the key factors which influence the buying decisions of your target audience and combine them with how you would like your business to be positioned – thus delivering creative POS solutions that speak to your audience and give you tangible results.
Dragons Wharf, Moston, Sandbach, Cheshire. CW11 3PA T:01270 750482