Online marketing is rapidly becoming the main business focus for so many companies. Websites, emailers, blogs, online communities are key tools in helping businesses engage in effective communication with their target audiences.
At Limpet, we don’t claim to be specialists in web development or online targeting. What we do is take a fully integrated approach which, without the jargon, means that we look at your full marketing requirements and identify the role that online activities should play.
We start by taking the essence of what your business offers and how it is differentiated from your competition, then apply that in how best to communicate with your audience. In some cases that will be achieved through developing a static brochure site, other instances may require an interactive corporate site, e-retail or content management so that you can constantly update your selling messages and points of interest. It’s a straightforward consideration process and the best part is, as it’s the web, it is not set in stone. You can gain feedback from your customer base, learn and stay ahead of your competition by adding to or refining your online approach.
Creating websites to generate business leads
We’ve learnt at Limpet. We’ve learnt that as well as designing websites with effective navigation and visual interest, it’s also crucial that a site is programmed and written to be fully optimised giving the best possible search engine rankings.
As a result, more people will visit your site and, through effective ‘usability’ – easy navigation, great design, fluent copy content and so on – the chances of converting them into customers are vastly increased.
Email marketing – a cost-effective targeted medium
From mass markets to niche audiences, email marketing is a cost effective and adaptable medium to generate interest or promote new services and product launches.
Used as part of an integrated online marketing campaign – or as a way of regularly keeping in touch with potential customers – emailers are immediate, direct and will make the most of your budget.
We will work with you on all aspects of your email campaign from crafting the marketing message, using the best technical format, to incorporating features such as website linking or auto-responders which will help meet your commercial aims.
Dragons Wharf, Moston, Sandbach, Cheshire. CW11 3PA T:01270 750482